Waukesha Times

Representative Neylon's initiative to combat disinformation in political campaigns through transparency in the use of Artificial Intelligence (AI) technology has seen success as Governor Evers signed Act 123 into law. The new law mandates that any audio or video communications funded by candidates or groups seeking to influence elections must disclose if the content includes AI-generated elements, like "deepfakes."

In response to the enactment of Act 123, Rep. Neylon expressed his satisfaction, stating, "I’m pleased to see Governor Evers signed Act 123 into law. This act fights back against disinformation in political campaigns by requiring any audio or video communications paid for by candidates and groups trying to influence elections, to include a simple disclosure if the ad contains AI-generated content, such as a 'deepfake.'"

Highlighting the importance of transparency in campaign ads, Rep. Neylon remarked, "Some voters have become suspicious of our electoral system, and AI-generated content in political campaign ads will only serve to inflate this suspicion. AI technology is accessible, and can make it nearly impossible to distinguish between fact and fiction in advertisements. By requiring transparency in campaign communications, we can ensure Wisconsin residents remain informed."

The implementation of this legislation marks a significant step towards ensuring that voters are provided with accurate and trustworthy information during political campaigns, safeguarding the integrity of the electoral process in Wisconsin.